# Let's Be Clear About What is DAOable and What is Not.

By [William Mougayar's Blog](https://wamougayar.xyz) · 2020-02-27

blockchain, decentralization, management-2, think-tank

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I wrote today an opinion piece on CoinDesk, with a provocative title, ["Cut the Consensus: You Can't Run a Business Like a Blockchain](https://www.coindesk.com/cut-the-consensus-you-cant-run-a-business-like-a-blockchain)". Its original draft title was Beware the Pitfalls of Decentralized Decision-Making.

It's a 1,400 word essay arguing the important distinction between the “governance **_of_** blockchains” and “governance **_by_** blockchains.”

Five years ago, I had outlined an [An Operational Framework for Decentralized Autonomous Organizations.](http://startupmanagement.org/2015/02/04/an-operational-framework-for-decentralized-autonomous-organizations/) More recently, I have been involved in a DAO experiment, the [Ethereum Marketing DAO](https://marketingdao.org/), in addition to closely following the key projects in that space, and doing my ongoing research on decentralized governance and decentralization in general. So I have a lot of perspective, and a lot to say on that topic.

I'm supportive of the concept of decentralized autonomous organizations, aided by blockchain technology. But I believe that we are still tinkering with its application in the realm of business. We are at ground zero.

Here is the link to the article, ["Cut the Consensus: You Can't Run a Business Like a Blockchain.](https://www.coindesk.com/cut-the-consensus-you-cant-run-a-business-like-a-blockchain)

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*Originally published on [William Mougayar's Blog](https://wamougayar.xyz/lets-be-clear-about-what-is-daoable-and-what-is-not)*