Startup Management is a manual selection from the hundreds of weekly articles being curated. Previous issues are available here. There are 13 links in this edition. Forward to a friend, so they can sign-up and benefit too. Business Models To monetize large networks of engaged users with a free product, founders need to create a new product that is different from the free one, leading-up to a Monetization Dilemma they will face. That dilemma emerges when the founder doesn’t get as excited or involved as they were with the original consumer product. I list 8 points for managing this dilemma. Conversions Bill Gurley revisits “the most powerful Internet metric of all”, 13 years after he first wrote about it, in Conversion: The Most Important Internet Metric of All (Revisited). “Conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. Rarely will you find one single change that is going to have a 5% lift in conversion… rather you will find 30 things on a page that all have a tiny impact.” This is a must read. Objectives Management Andrew Chen has a guest post from Kento KIvestu of Flurry, How Google and Zynga set and achieve meaningful OKRs. OKRs are “Objectives and Key Results”, and consist of setting an objective, and also a series of measurable results aligned with that objective. This is a key technique that we used while I was at Hewlett-Packard, but under another name. It does an incredible job at aligning strategy with objectives to deliver results, within a focused operational discipline. SaaS Strategies Tomasz Tunguz says