Subscribe to William Mougayar's Blog
>800 subscribers
William Mougayar's BlogMoving My Blog to Paragraph While Backing Into Web3
And What if Web3 ends-up being a feature of Web2?
William Mougayar's BlogMinting as the New Web3 Currency: A Quick List of Popular Use Cases
A more potent social signal than Like, Share, and Subscribe is starting to emerge: minting.
William Mougayar's BlogEthereum in Motion: Why ETH Velocity Matters
Understanding how the circulation of ETH drives Ethereum's growth and utility
William Mougayar's BlogMoving My Blog to Paragraph While Backing Into Web3
And What if Web3 ends-up being a feature of Web2?
William Mougayar's BlogMinting as the New Web3 Currency: A Quick List of Popular Use Cases
A more potent social signal than Like, Share, and Subscribe is starting to emerge: minting.
William Mougayar's BlogEthereum in Motion: Why ETH Velocity Matters
Understanding how the circulation of ETH drives Ethereum's growth and utility
Share Dialog
In 2016, I published The Business Blockchain.
It was translated into ten languages and became a global reference for thousands of readers seeking to understand what blockchain technology meant for business.
For years, I contemplated writing a sequel. I was waiting for the right moment and the right lens.
Two months ago, it crystallized.
The blockchain’s most consequential contribution may not be the movement of value, but the re-engineering of trust itself. While the blockchain certainly improves several institutional processes, its ultimate aim is to replace trust mechanisms that rely on legacy players, opaque reconciliations, and concentrated power. The world needs more programmable trust, based on systems with cryptographic proofs, economic incentives, and protocol designs that enforce outcomes automatically.
This is a structural shift.
Among all blockchain platforms, Ethereum is uniquely positioned to deliver on this vision. Yes, it supports financial rails via stablecoins, tokenized assets, and payments, but it also serves as a neutral substrate for entirely new trust-based services, such as decentralized finance, DAOs, programmable identity, autonomous agreements, and other new frontiers rooted in deeper transformation.
Therefore, I am doubling down on my commitment to interpret, explain, and project Ethereum’s role in this broader re-engineering of trust context. The next chapter is not about faster money transfers. It is about rebuilding trust infrastructure for the digital age,- credibly, securely, with privacy, robustness, and neutrality.
That story deserves to be told.
Most previous books covering Ethereum fell into three categories: founding drama and personalities, developer manuals, or beginner crypto explainers.
None covered why Ethereum exists at a macro level, how trust functions as economic infrastructure, how Ethereum enables decentralized applications, why Ethereum resembles the Internet infrastructure more than a tech product, and how Ethereum becomes the enabling substrate for AI, institutions, self-sovereignty, and global coordination.
Share Dialog
In 2016, I published The Business Blockchain.
It was translated into ten languages and became a global reference for thousands of readers seeking to understand what blockchain technology meant for business.
For years, I contemplated writing a sequel. I was waiting for the right moment and the right lens.
Two months ago, it crystallized.
The blockchain’s most consequential contribution may not be the movement of value, but the re-engineering of trust itself. While the blockchain certainly improves several institutional processes, its ultimate aim is to replace trust mechanisms that rely on legacy players, opaque reconciliations, and concentrated power. The world needs more programmable trust, based on systems with cryptographic proofs, economic incentives, and protocol designs that enforce outcomes automatically.
This is a structural shift.
Among all blockchain platforms, Ethereum is uniquely positioned to deliver on this vision. Yes, it supports financial rails via stablecoins, tokenized assets, and payments, but it also serves as a neutral substrate for entirely new trust-based services, such as decentralized finance, DAOs, programmable identity, autonomous agreements, and other new frontiers rooted in deeper transformation.
Therefore, I am doubling down on my commitment to interpret, explain, and project Ethereum’s role in this broader re-engineering of trust context. The next chapter is not about faster money transfers. It is about rebuilding trust infrastructure for the digital age,- credibly, securely, with privacy, robustness, and neutrality.
That story deserves to be told.
Most previous books covering Ethereum fell into three categories: founding drama and personalities, developer manuals, or beginner crypto explainers.
None covered why Ethereum exists at a macro level, how trust functions as economic infrastructure, how Ethereum enables decentralized applications, why Ethereum resembles the Internet infrastructure more than a tech product, and how Ethereum becomes the enabling substrate for AI, institutions, self-sovereignty, and global coordination.
In a nutshell, while previous books explained how Ethereum works or how it came to be, this book explains what it enables, why it matters, and how it reshapes everyday life, institutions, and trust itself.
With this topic, I’m coining a new term: TRUSTSHIFT in the blockchain context.
Here’s a preview of the book’s structure, as I will take readers on a journey to understand the Ethereum blueprint, decoding its logic, culture, and economics as the world’s best neutral trust infrastructure.
• The World Computer vs. The Cloud: Discover why Ethereum’s modular architecture and "living system" culture (from Degens to Regens) create a resilient moat that centralized competitors cannot replicate.
• The New Physics of Trust: Learn how mechanism design is slashing the "cost of trust" by replacing friction-heavy institutional processes with neutral, programmable guarantees that work where legacy systems falter.
• The Sovereign Stack: A guide to "Practical Sovereignty", moving beyond ideology to usable tools that restore individual agency over data, identity, and assets.
• Valuing Public Goods: The first comprehensive investment framework for valuing Ethereum not as a company, but as "economic infrastructure," separating Captured Value from Trust Surplus and Flow Value.
• The Global Settlement Layer: How the "Universal Upgrade" is driving the great migration of Real-World Assets, tokenized treasuries, and DeFi to a single, immutable ledger.
• Ownership & Governance Reimagined: From "object-based ownership" to the rise of DAOs, understand how we are rebuilding civil service and coordination without hierarchy.
• The Privacy & AI Frontier: How Zero-Knowledge Proofs are reconciling transparency with privacy, and why Ethereum is becoming a critical on-ramp layer for the Autonomous AI economy.
• The Five Futures: A strategic forecast of the road ahead, analyzing why Ethereum is destined to become the dominant "neutral backbone" of a multipolar world.
I hope you’ll join me in celebrating and participating in this next phase of the blockchain’s evolution, led by Ethereum with all of its magical powers and capabilities.
The book will be available in mid-September 2026. It is published by Ideapress Publishing with distribution by Simon & Schuster. We plan to have Audible and Kindle versions as well, and expect to announce translation rights as soon as possible.
Here’s the TRUSTSHIFT Book Site where you can sign up for updates and find the Amazon pre-order link.
In a nutshell, while previous books explained how Ethereum works or how it came to be, this book explains what it enables, why it matters, and how it reshapes everyday life, institutions, and trust itself.
With this topic, I’m coining a new term: TRUSTSHIFT in the blockchain context.
Here’s a preview of the book’s structure, as I will take readers on a journey to understand the Ethereum blueprint, decoding its logic, culture, and economics as the world’s best neutral trust infrastructure.
• The World Computer vs. The Cloud: Discover why Ethereum’s modular architecture and "living system" culture (from Degens to Regens) create a resilient moat that centralized competitors cannot replicate.
• The New Physics of Trust: Learn how mechanism design is slashing the "cost of trust" by replacing friction-heavy institutional processes with neutral, programmable guarantees that work where legacy systems falter.
• The Sovereign Stack: A guide to "Practical Sovereignty", moving beyond ideology to usable tools that restore individual agency over data, identity, and assets.
• Valuing Public Goods: The first comprehensive investment framework for valuing Ethereum not as a company, but as "economic infrastructure," separating Captured Value from Trust Surplus and Flow Value.
• The Global Settlement Layer: How the "Universal Upgrade" is driving the great migration of Real-World Assets, tokenized treasuries, and DeFi to a single, immutable ledger.
• Ownership & Governance Reimagined: From "object-based ownership" to the rise of DAOs, understand how we are rebuilding civil service and coordination without hierarchy.
• The Privacy & AI Frontier: How Zero-Knowledge Proofs are reconciling transparency with privacy, and why Ethereum is becoming a critical on-ramp layer for the Autonomous AI economy.
• The Five Futures: A strategic forecast of the road ahead, analyzing why Ethereum is destined to become the dominant "neutral backbone" of a multipolar world.
I hope you’ll join me in celebrating and participating in this next phase of the blockchain’s evolution, led by Ethereum with all of its magical powers and capabilities.
The book will be available in mid-September 2026. It is published by Ideapress Publishing with distribution by Simon & Schuster. We plan to have Audible and Kindle versions as well, and expect to announce translation rights as soon as possible.
Here’s the TRUSTSHIFT Book Site where you can sign up for updates and find the Amazon pre-order link.
2 comments
Why I'm writing TRUSTSHIFT... https://wamougayar.xyz/trustshift-ethereum-and-the-reinvention-of-trust
@wmougayar reframes blockchain as re-engineering trust, not just moving value. The TRUSTSHIFT book positions Ethereum as a neutral substrate for DeFi, DAOs, identity, and AI, with a nine-topic roadmap. Out Sept 2026 from Ideapress, distributed by Simon & Schuster. Sign up at TRUSTSHIFT Book Site.