Startup Management is a manual selection of 15 article links from the hundreds of weekly articles being curated. Previous issues are available here. For regular updates, please visit the website's River of news (as a stream), or Magazine view (by category).

A lot of good articles this week in the Venture Capital and global Ecosystem categories. Rather than list them here, here are the direct links for these categories: Venture Capital and Ecosystem.

Here’s a transcript of an insightful interview of Marc Andreessen by Andy Serwer of Fortune, Inside the mind of Marc Andreessen. Must read. He talks about the state of IPOs, building long lasting companies, disruptive models, the shared economy, and where advertising and marketing are going.

There is a certain grind to B2B marketing in the early stages of growth. In Five Content Marketing Growth Hacks for Enterprise Startups, Ross Simmonds outlines 5 of these activities: 1) Webinars, 2) Presentations, 3) Videos, 4) Case Studies, and 5) Content.

Brad Feld says to Create Structure out of the Gate and You’ll Thank Yourself Later, via a guest post by Ari Newman, where they advocate to treat your early debt investors like board members and institute structured governance expectations from them.

Alex Turnbull, CEO/Founder of Groove has 5 questions you need to ask yourself prior to taking VC money, in Why I Turned Down $5 Million in VC Funding. Bottom line is that your goals and the VC’s need to be aligned. There’s a good discussion in the comment section of that post, and on USV.com.

Andy Rachleff of Wealthfront had a long post in First Round Review, The Right Way to Grant Equity to your Employees, where he lays out a process, some principles and formula. Fred Wilson responded, mostly agreeing with Andy, but pointing to a difference in how equity is to be calculated, in Employee Equity.

Top Hacks from a PM Behind Two of Tech’s Hottest Products from First Round Review is a long read, but contains some really good nuggets of practical advice in product management from Todd Jackson who worked for Mark Zuckerberg and managed the fine line between Mark’s vision demands and the product development realities. “You can't leave any chance for misunderstanding, or for even one person to walk away from a meeting with different conclusions.” And “When engineers are motivated, even if they run into something they don't know how to do, they'll say, 'We can totally figure this out. We've got this.”

Ellen Gottesdiener and Mary Gorman explain How do you Turn Competing Stakeholders into Collaborating Product Partners. You’ll need to figure this out when you have customer partners, business partners and technology partners, each with diverging goals and priorities.

There is a gem of a chart in this article by Indy Guha, The race for growth: Why SaaS marketers are feeling the pressure. Developed by Bain Capital Ventures, and named “The “Revenue Pit-Crew for Cloud Apps Growth”, the table breaks the key enterprise SaaS tools by the various needs and outcomes: 1) qualified leads, 2) initial buy experience, 3) churn reduction and upsell revenue, and 4) cash for growth management. Must read if you’re in the enterprise/SaaS market.

How do you provide design feedback when a team gets together to review a product? Jake Knapp of Google Ventures has Nine Rules for Running Productive Design Critiques. Not surprisingly, tact is as important as substance. And Frank Guo says to Create Great UX in an Agile World by Conducting Lean UX Research, if you’d like to inject agility into the user experience process.

Brian Balfour outlines 3 phases of evolution in Traction vs. Growth. They are 1) Traction, 2) Transition, and 3) Growth. They correspond respectively to 1) product/market fit, 2) discovery growth levers, 3) turning up growth levers. It’s a great read, and includes the metrics you need to look at, for each phase.

Should you build mobile apps in native or cross-platform code? “40 percent of developers have started building native, only to switch to HTML5, and 31 percent have started building cross-platform, only to switch to native” says John Koetsier in HTML5 vs. native vs. hybrid mobile apps: 3,500 developers say all three, please. However, Ravi Pratap says there’s and alternative to responsive design, in Responsive Design vs. Adaptive Delivery: Which One’s Right for You? “With adaptive delivery, the most significant difference is that the server hosting the website detects the devices making requests to it, and uses this information to deliver different batches of HTML and CSS code based on the characteristics of the device that have been detected.” Finally, a third article from Abhay Parasnis on a related topic, Native, Web, Platform: What’s the best way to build a new app?, where he lays out the pros and cons of each approach, from a developer’s perspective. That SUMs it up! Don’t forget to share on Twitter,  add us to your Feedly, forward to a friend, follow on Twitter, read in Flipboard, or just visit the website