In 2003, when Information Technology (IT) was commonly perceived to provide a definitive competitive advantage to large enterprises, Nicholas G. Carr, editor-at-large of the Harvard Business Review penned a bombshell seminal essay, “IT Doesn't Matter.” He challenged IT’s value and argued: “as information technology’s power and ubiquity have grown, its strategic importance has diminished." Carr advised companies to approach IT investment and management differently. That was a watershed moment ...
