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Messaging - William Mougayar's Blog

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William Mougayar's Blog

Breaking from Silos: The Rise of Portable Messaging in Web3

For years, we've enjoyed the convenience of portable email. Thanks to the Simple Mail Transfer Protocol standard (SMTP), we can access our messages f...

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William Mougayar's Blog

Messaging, Positioning, Branding for Startups: What Happens After Product/Market Fit

Many startups do a poor job explaining crisply what they do, especially during their early stages. They often confuse or ignore messaging, positionin...

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William Mougayar's Blog

The Only 5 Types of Messaging You Need

The “thin edge of the wedge” is a popular analogy in startup development to explain how you first need to hook your users with a sharp feature that’s...

Moving My Blog to Paragraph While Backing Into Web3

William Mougayar's Blog

For most of us, Web3 is still a nebulous thing that we can't define or point to, despite its arrival being promised more than a few years ago. In Nov...

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The Importance of Owning Your Narrative - Lessons from Carlos Ghosn

William Mougayar's Blog

There’s a common expression in the marketing jargon - “owning your own narrative”.Owning your narrative means that you make sure what is told about y...