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William Mougayar's Blog

The Only 5 Types of Messaging You Need

The “thin edge of the wedge” is a popular analogy in startup development to explain how you first need to hook your users with a sharp feature that’s...

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William Mougayar's Blog

Beyond the Obvious in Startup Marketing

Sometimes, business concepts rise in popularity such that their mindshare becomes mind boggling, and we quickly start to believe they are the only th...

Five Marketing Activities That Even Successful Startups Botch Up

William Mougayar's Blog

I'm sure there is more than five things that startups botch up. But I’m going to focus on these five marketing activities, because they can make a di...

William Mougayar's Blog

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Positioning - William Mougayar's Blog

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William Mougayar's Blog

Messaging, Positioning, Branding for Startups: What Happens After Product/Market Fit

Many startups do a poor job explaining crisply what they do, especially during their early stages. They often confuse or ignore messaging, positionin...