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William Mougayar's Blog

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Marketing - William Mougayar's Blog

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William Mougayar's Blog

Three Competing Blockchain Narratives

This quote by Keanu Reaves inspired me to write this post: "I dream of a day where I walk down the street and hear people talk about morality sustain...

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William Mougayar's Blog

Messaging, Positioning, Branding for Startups: What Happens After Product/Market Fit

Many startups do a poor job explaining crisply what they do, especially during their early stages. They often confuse or ignore messaging, positionin...

About That Sales Cycle…It Will Kill you

William Mougayar's Blog

Here’s why this frontal approach doesn’t work for a startup. The long sales cycles inside an enterprise will kill a startup. To sell a $60K service i...

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William Mougayar's Blog

Hack Your Growth, But Don’t Hack Your Marketing

The Whole Marketing System To gain some perspective and see the forest from the trees, I made up this diagram to depict the “whole marketing system”,...

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The Only 5 Types of Messaging You Need

The “thin edge of the wedge” is a popular analogy in startup development to explain how you first need to hook your users with a sharp feature that’s...

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Big Company vs. Startup Marketing

There are differences in how you approach Marketing when you work at a big company vs. when you’re a startup. These differences fascinate me because ...

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The 4 P's of Growth

I’ve been trying to devise a thought framework for Growth that blends Growth Hacking, Digital Marketing, and Foundational Marketing together into som...

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The Digital Native Marketing Trap, Another Startup CEO Blindspot

I’ve already alluded to the “digital native marketing trap”, a syndrome that plagues many startup CEOs who were birthed in and grew-up with online an...

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Why You Don’t Need To Worry About Branding Until After Product

At what point does a startup need to seriously work on their branding? The short answer is: after product-market fit, and after acquiring a large num...

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Why a Strong Brand Means Higher Growth and Better Valuation for your Startup

Beyond having an amazing product, nimble engineering, and a great team of people, marketing excellence is the next big differentiation factor that st...