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marketing-4(24)

What The Blockchain Industry Can Learn From the Popularity of Artificial Intelligence

William Mougayar's Blog

The A.I. industry's approach to user adoption could prove instructive in the area of user friendlinessIn my third Fortune Crypto column, What Bl...

The Importance of Owning Your Narrative - Lessons from Carlos Ghosn

William Mougayar's Blog

There’s a common expression in the marketing jargon - “owning your own narrative”.Owning your narrative means that you make sure what is told about y...

On The Decision to Hire a PR Agency vs. Pitching the Media Internally

William Mougayar's Blog

One dilemma that startups and early stage companies/projects face is whether to hire a PR agency or to conduct media relations in-house. The starting...

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William Mougayar's Blog

Critical Thoughts on Ethereum's Unbundling, Stack and Marketing

What if the Ethereum Foundation kicked-up a notch their marketing?That is a question that I and many others have wondered about. That said, the urgen...

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William Mougayar's Blog

Marketing Strategies and Practices for Blockchain Projects and Startups

If you are a blockchain startup, open source project or decentralized protocol and believe that you don’t need the right kind of marketing to succeed...

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William Mougayar's Blog

Startup Marketing Compendium of 12 Posts on Positioning, Branding, Messaging and more

I continue to see some very smart entrepreneurs missing out on exploiting what marketing can do for them, as they keep failing to understand marketin...

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William Mougayar's Blog

Why a Strong Brand Means Higher Growth and Better Valuation for your Startup

Beyond having an amazing product, nimble engineering, and a great team of people, marketing excellence is the next big differentiation factor that st...

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William Mougayar's Blog

Communicating Your Vision vs. Your Product

Here’s a classical mistake I’m seeing with some early startups that have a compelling vision, during the time when they come out with the first itera...

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Marketing 4 - William Mougayar's Blog

Communicating the Ethereum Narrative, DevCon1 Presentation

William Mougayar's Blog

On Friday Nov 13 2015, I gave a presentation at the 5-day Ethereum DevCon1 Conference in London held at Gibson Hall.The title was “Communicating the ...

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William Mougayar's Blog

The Digital Native Marketing Trap, Another Startup CEO Blindspot

I’ve already alluded to the “digital native marketing trap”, a syndrome that plagues many startup CEOs who were birthed in and grew-up with online an...