Startup Management is a manual selection from the hundreds of weekly articles being curated. Previous issues are available here. There are 21 article links in this edition. Entrepreneurs and Blogging Prompted by Keith Rabois on Twitter, there was a discussion on whether successful entrepreneurs have time to blog. Chris Yeh asked Should entrepreneurs blog? Mark Birch chimed in with Successful Entrepreneurs Do Not Blog? And I wrote a post entitled All Entrepreneurs Should Blog. The consensus is still debatable, but at the end of the day, it is up to the entrepreneur to blog or not. Blogging is not related to their success or failure, rather to their willingness and ability to communicate by writing, and seeing the marketing and social capital value behind blogging. Mobile ROI Ameet Ranadive from the product management team at Twitter has an insightful post, Why Mobile ROI is So Hard. It covers mobile monetization, with a focus on m-commerce, perhaps a hint on upcoming Twitter products in mobile commerce. “28% of mobile searches result in a conversion (defined by store visit, call, or purchase).”SaaS David Skok has a mega post, Manage Customer Success to Reduce Churn. The key point is that focusing on customer happiness is not enough. You need to make sure they are receiving the promised benefits.
Startup Management is a manual selection from the hundreds of weekly articles being curated. Previous issues are available here. There are 21 article links in this edition. Entrepreneurs and Blogging Prompted by Keith Rabois on Twitter, there was a discussion on whether successful entrepreneurs have time to blog. Chris Yeh asked Should entrepreneurs blog? Mark Birch chimed in with Successful Entrepreneurs Do Not Blog? And I wrote a post entitled All Entrepreneurs Should Blog. The consensus is still debatable, but at the end of the day, it is up to the entrepreneur to blog or not. Blogging is not related to their success or failure, rather to their willingness and ability to communicate by writing, and seeing the marketing and social capital value behind blogging. Mobile ROI Ameet Ranadive from the product management team at Twitter has an insightful post, Why Mobile ROI is So Hard. It covers mobile monetization, with a focus on m-commerce, perhaps a hint on upcoming Twitter products in mobile commerce. “28% of mobile searches result in a conversion (defined by store visit, call, or purchase).”SaaS David Skok has a mega post, Manage Customer Success to Reduce Churn. The key point is that focusing on customer happiness is not enough. You need to make sure they are receiving the promised benefits.
“Customers bought your product to get a clear business benefit. To make them happy, I believe that you need to make sure they are getting the business benefits they hoped for.”
Sales
Jason Lemkin has another one of his practical advice posts,
, Conrad Eyusa outlines a step by step approach for working the media. I know it works, because I have used a similar approach successfully several times.
VC-Entrepreneur Relationship
Fred Wilson and Matt Blumberg have another set of related posts on this important topic. In
Last week, the Everpix shut down was publicized, and lessons were being drawn. Here’s a pair of posts that explain why the company wasn’t able to raise more money to continue operating, although they had a great product. Andrew Chen weighed in with
, using a “petal diagram” instead of the classical 2x2 matrix. By putting the startup at the center and linking it to the various market segments, this new visualization helps to get VCs excited about the opportunity to re-segment existing markets or create new ones.
“Customers bought your product to get a clear business benefit. To make them happy, I believe that you need to make sure they are getting the business benefits they hoped for.”
Sales
Jason Lemkin has another one of his practical advice posts,
, Conrad Eyusa outlines a step by step approach for working the media. I know it works, because I have used a similar approach successfully several times.
VC-Entrepreneur Relationship
Fred Wilson and Matt Blumberg have another set of related posts on this important topic. In
Last week, the Everpix shut down was publicized, and lessons were being drawn. Here’s a pair of posts that explain why the company wasn’t able to raise more money to continue operating, although they had a great product. Andrew Chen weighed in with
, using a “petal diagram” instead of the classical 2x2 matrix. By putting the startup at the center and linking it to the various market segments, this new visualization helps to get VCs excited about the opportunity to re-segment existing markets or create new ones.
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